work at home binary options jobs
binary domain update adds new configuration options
binary option broker in us
binaryoptionswithhamascalpingsystem
binary option legal in malays
top 5 free binary options charts
binary stock signals
authorized for trading at binary intercontinental
binary options trading deposit methods
fireinabarrels high risk option and binary trades
binary options signals review and free download
first forex bot to trade binary options
binary options signals torrent
how to choose a suitable binary options broker
how to scalp trade using binary options
binary options japan
binary option trading canada review options strategy youtube
earn large profits by trading with binary options smartly
easy money with binary options
binary options trading signals review how it is different
trading being a binary option affiliate
buy binaryoptiontradingsoftwarespecialoffer shopping
can you make money with binary options
binary options review forum
binary options trading strategy forum post wins 375000 video
binary option trading asset knowledge
make yourself a millionaire automatically with binary options
binary options strategies2014 pdf
thread req striker9 pro binary options trading system
thread binary options signals software
internet money printer editorial business cartoon by binaryoptions follow
tag archives binary options bullet ex4
binaryoptionsvsstocktradinginexpensive
binary options trading nifty review iq
binary options trading free demo account review losses
forex and binary options brokers directory
some binary option strategies that can advantage you
binary options trading scams android apps games
trading binary december 2014 untill w3
opinions and ideas about online binary options trading
binary options trading for september 10 2014 23 itm
how much money can you really make in binary options
highest payout binary option brokers
binary options signals trial and access to program
binary option system ytong
binary options demo practice account
risks and rewards of binary option trading
binary options signals app
latest infographic on binary options
what are binary options xljzfxo url
go markets binary options world cup promotion
binary options brokers with minimum deposit review software download
binary options trading on forex
game how to make 500 an hour trading binary options method
trend momentum high low strategy for binary options
dual indicator intraday binary options strategy
binaryoptionrobot mit topoption
binary option jobs in israel review software download
tag archives binary trading techniques
finding reliable binary option trading brokers
binary option system quality assuran
optionbot 20 binary options trading software 2014 live 17827rar
what is the strike price in binary options
the best binary options signa
the best trading online forex and binary options
binary option ea 2014
binary options and gambling
make money with binary optionsbinary options strategies 2014
traderush providing the best binary options trades
online binary options revi
60 second binary trading uk for sale
binary options us customers
building a strategy based on binary options
tag archives 60 second binary trading uk
binary options white label solution
best binary options trading brokers in uk
binary options v spread betting
genuine binary options brokers
anyoption making binary option trading
our trading the binary bullion bot settings are easy
binary options trading operatings systems and standards
empireoption a new horizon in binary trading
binary option review blog
binary option trading in dub
top cysec regulated binary options brokers
schlagwortarchive youtube binary options
apps binary options trading system striker iphone ipad
what are binary options trading bonuses
binary options bully 08122014
binary options brokers make money with traderush
binary options trading system review watchdog
american based binary option broke
trading binary options with robooption
binary community
striker9 light binary options trading downloads mirror page
binary options hybrid review
the realistic scenario of binary options
the best binary option platform
are binary options safe read before opening your wallet
good price binary options trading 50 deposit best price sale
my binary code review option books
benefits of binary options trading
is one of the most particular binary options
binary options about my journey
binary trading minimum
how to choose different lucrative aspects of binary options platform
is binary options tax free
binary options trading art
trade binary options now
binary option strategies of writing

Tag Archive for 'Influentials'

Les influenceurs: qui sont-ils et comment les cibler?

Lors du Forrester Marketing Forum, Josh Bernoff et Augie Ray, analystes chez Forrester, ont présenté quelques éléments de leurs recherches autour de l’influence/word of mouth marketing.

Ils regroupent les influenceurs dans une pyramide avec au sommet les “Social Broadcasters” (“they are the top bloggers, most well-connected individuals, and have a lot of followers looking to them for news and advice on the latest and greatest. They have scale but lack trust”), les “Mass Influencers” au milieu (“These are the proverbial “average consumer” who have primarily networks of people they actually know in an offline context (friends, family, peers). These networks are rich with trust, and make up 84% of the total population of the pyramid”) et les “Potential Influencers” à la base de cette pyramide (who make up only 16% of the pyramid but account for 80% of the influence impressions about products and services).

Des résultats intéressants et surprenants comme la grande différence, au sein des influenceurs, au niveau des notions de volume (scale) et de confience (trust) qui, dans la majorité des cas, ne cohabitent pas nécessairement. On a pu également découvrir quelques tips pour cibler ces divers groupes d’influenceurs.

where-influence-shared-online

Plus d’infos sur cette études intéressantes peuvent être trouvé dans le post “The State of Online Word of Mouth Marketing” chez Mashable.

Mesurer votre influence et votre crédibilité sur Twitter

TweetLevel est outil sympa mis en place par Edelman et qui permet de mesurer votre influence et votre crédibilité sur Twitter.

tweet

Via

Internet, média le plus décisif dans le processus d’achat (Nurun-Ifop)

Chouette étude de Nurun réalisée en collaboration avec Ifop sur l”influence des médias Internet, TV, radio, affichage et presse sur les décisions d’achat.

Via

How to measure online influence?

Excellent article sur Mashable qui nous donne une approche intéressante sur la façon de calculer (et donc de parler) de l’influence d’une personne en ligne (les bloggers pour ne pas les citer ;-)).

2009 Social Media Influencers Predictions

When did we start trusting strangers?

Je vous en avais parlé dans mon post de début septembre (Le marketing d’influence), je reviens brièvement cette superbe étude de Universal McCann “When did we start trusting strangers?” qui a précédé l’étude sur l’impact des medias sociaux”Power to the People“. Celle-ci nous montre comment l’Internet nous a transformé en “Serial Influencer”.

Tom (Tom Smith, head of Consumer futures EMEA chez Universal à Londres) vient de me faire parvenir le lien pour télécharger cette étude au format PDF. Je ne pouvais donc que le partager… ;-)

The 25 Most Influential People on the Web

Article intéressant de BusinessWeek.

Le marketing d’influence

J’ai découvert sur le blog de Greg cette étude internationale (29 pays – 17 000 internautes) de Universal Mc Cann. Cette dernière nous démontre comment le web est en train de changer les règles de l’amitié mais aussi et surtout les implications que cela a sur l’influence d’achat et donc sur les marques.

Vanksen?

Voici quelques slides d’Emmanuel vous permettant de mieux comprendre ce que nous faisons chaque jour… ;-)

Influentials vs. Big Seeding

“After Malcolm Gladwell’s book The Tipping Point in 2000 and Jon Berry and Ed Keller’s book The Influentials from 2003, the idea of “Influentials”, originally proposed in the 50’s by Elihu Katz and Paul Lazarsfeld, was revived. The idea proposes the “two step model” of information where, if you manage to reach the few influential people within a community, these few will influence the masses and the tipping point will be reached. Marketers in the frontlines cheered and jumped on the idea. However, Duncan Watts, a network-theory scientist from Columbia University, has recently challenged this theory. After analyzing e-mail patterns he has found that highly connected people are not really the social hubs we expected.
Watts created a computer simulated society to test, who actually manages to create trends. The conclusions were that in the large majority of cases, the spread started with an average Joe, but when an influential started it, it spread much further. Even when the Influentials had 40 times the reach of a normal person, you couldn’t be sure they could kick-start a trend. Why? Watts believes it depends on how susceptible the society is overall to the trend. So, the conclusion basically is that there are people that are more influential, but they still cannot tip the trend if the society as a whole isn’t ready. Gladwell comments: “I think that all books like The Tipping Point or articles by academics can ever do is uncover a little piece of the bigger picture, and one day–when we put all those pieces together–maybe we’ll have a shot at the truth.”
So, what to do then? Watts has been digging into this too. He has researched the idea of “Big Seed Marketing” – built on two insights: Cascades require word-of-mouth effects, but since you cannot know who is going to start the trend, you should try to reach as broad a market as possible in the first stages. Neither of the tests Watts ran could be described as viral hits, but he usually managed to double the spread compared to the initial recipients. The missing link, as I see it, would be good content that truly fits the environment or community you want to reach.
As a final conclusion: To start a trend, you need to reach out on a large scale, to average Joes as well as Influentials. But, to get as big a spread as possible, you should spend some effort trying to target the influentials specifically. And key to get true viral spread is that the community, or the environments you wish to reach, are receptive to the idea.”

By Kristofer Mencák – Editor, Go Viral