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Tag Archive for 'Eco'

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l’Iphone comme tableau de bord

La MotoCzysz E1pc est l’une des motos qui participera à la TTXGP (World’s First Zero Carbon, Clean Emission Grand Prix). Là où cela devient intéressant, c’est que cette moto utilise l’iPhone comme instrumentation de bord (on imagine la puissance que cela peut donner en combinant une application spécifique et certaines features de l’iPhone comme le GPS). Ce joli bijoux, entièrement électrique, passe tout de même de 0 à 200 km/h en moins de 8 secondes (petit vidéo du bolide disponible ici).

Pourquoi des marques comme Volkswagen (VW) ne développe pas une Polo Blue Motion en série limitée avec un slot pour l’iPhone de l’utilisateur qui, grâce à une apps spécifique, permettrait d’afficher diverses données en roulant mais également de donner diverses stats sur l’usage de son véhicule à l’utilisateur (on peut même imaginer des intéraction “live” de microblogging permettant de voir mes déplacements, ma consommation, ma vitesse,… en ligne)

e1_side

e1_dash

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Tweet-a-watt

Tweet-a-watt est un projet assez sympa à dimension écologique qui vous permet de monitorer la consomation électrique de votre maison directement sur Twitter. Plus d’infos à découvrir ici.

watt

Votre Tide, vous le prenez chaud ou froid?

Encore une belle réalisation ambient par Tide pour leur “Tide Coldwater”.
Derrière le slogan “Save energy save the Earth”, Ils ont mis en place une action dans diverses blanchisseries. Sur les “hublots” des machines, l’usage d’un papier sensible à la chaleur permettait de faire disparaître les continents de la terre dès que la température de lavage montait… Sympa.
Cela me fait pensé à l’utilisation qu’avait fait le WWF en Chine avec ces encres changeant avec la température.

tide

Et si nous changions le monde avec un widget?

C’est le pari de HP avec son concept “Power to change“.
Avec des gestes simples (comme éteindre son ordinateur quand il n’est pas utilisé), nous avons le possibilité de tous participer à un monde plus vert. HP, avec l’aide de Arc Worldwide Singapore, vous propose donc un widget à installer (Adobe Air) permettant de mesurer l’énergie et les émissions de carbon économisées.

hp

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Cartes de visite ecologiques

J’aime assez bien la proposition créative bien que sur l’aspect “pratique”, j’ai un peu de doute…

eco

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Ce n’est vraiment plus un jeu…

Superbes séries d’affiches réalisée par Alexander Nedelev. Et, comme le disais Geoffrey sur son blog, outre le travail du visuel avec le jeu Space Invaders, on voit aussi la subtilité du message avec le “It’s not me”  glissé dans le “It’s not a game”. Du grand art qui me rappelle l’époque où je faisais des affiches! ;-)

Ecofont, la typo ecologique

“A chaque document imprimé, on ne consomme pas seulement du papier mais aussi de l’encre. SPRANQ creative communication, une web agency batave, a trouvé une solution pour prolonger nettement la durée de vie de vos cartouches: Ecofont. Une nouvelle police d’impression, économique et écologique!

“En Hollande, il n’y a pas que les fromages qui aient des trous… Ecofont aussi, la police d’impression écologique et économique.” Combien d’encre puis-je économiser sans nuire à la lisibilité? Dans de nombreux tests de mise en forme, nous obtenions les meilleurs résultats avec des évidemment circulaires. Nous avons enfin créé une police qui consomme jusqu’à 20% d’encre en moins. Ecofont est téléchargeable gratuitement.”

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LEKO, la voiture à la sauce IKEA

Il y a actuellement un buzz qui circule en france autour du site roulez-leko.com. Orchestrée par l’agence La Chose pour le compte de Ikea France, cette action connaîtra sa révélation le 31 mars.

Ikea lancerait-il une voiture écologique? Grâce au blog onlike.net, quelques indices permettent une ébauche de réponse… Pour le concept complet, difficile de le savoir mais en regardant l’animation flash en page d’accueil du site, on observe dans le nom du fichier le mot “covoiturage” (covoiturage_700×370.swf)! Projet de co-voiturage lancé par Ikéa ou volonté de brouiller les pistes parmis les développeurs de l’agence… Bizarre, bizarre…. Plus que 7 dodos avant de savoir!

Merci Charles pour l’info!

De l’eau en boite

Initiative responsable de la société Boxed Water. En plus de l’aspect écologique évident (et personnellement, je trouve cela pratique), Boxed Water reversera 20% de ses bénéfices (10% to world water relief and 10% to reforestation foundations).

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“Protect yourself from global warming”

Chouette travail de l’agence KNARF (New York, USA) pour le Natural Resources Defense Council.

25 “Green Business” prometteurs

Prometteurs, le futur nous le dira mais certains business sont en tous cas surprenants. C’est à découvrir ici.

Avez-vous votre nano plante?

Comme Babytree en France, la société Californienne Weeplant a récemment lancé Pinky Tree: pour $9 (+ shipping), une “véritable plante vivante” qui se développe (entre 6 mois et un an) dans une capsule minuscule et personnalisable.

Packaging eco

Un packaging de chaussures de sport innovant et éco-friendly créé par l’agence tda advertising & design pour Newton Running. via

Ensemble, soufflons pour moins de C02

Initiative sympa de Electrable dans le cadre de son plan “Vert Plus”. Vous êtes invité à souffler sur une éolienne virtuelle avec l’aide de toute votre famille et tenter de gagner 2 ans d’électricité verte.
A ce jour, 4.364.665 kW généré par l’ensemble des souffleurs virtuels…

What can you buy for five dollars?

En ces périodes de crise, Nokia propose au monde entier d’uploader une photo (prise avec leur Nokia de préférence ;-))) montrant ce qu’ils peuvent acheter avec $5. Très intéressant de parcourir le monde au travers de cette simple question: What can you buy for five dollars?