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Tag Archive for 'branding'

Comment susciter l’intérêt autour des “Brand Guidelines” d’une marque?

Belle réponse de l’agence DDB Hong Kong vis-à-vis de la demande de Lipton inquiétée par le fait que personne ne lit leurs Brand Guidelines… Au programme, une mallette métallique envoyée à l’ensemble des brand managers de la région Asie Pacifique contenant… un iPod! La suite dans la vidéo ci-dessous…

Coke’s ‘fans first’ approach in social communities

Présentation intéressante sur la relation entre la marque et le consommateur au travers des réseaux sociaux par Michael Donnelly , Group Director, Worldwide Interactive Marketing chez The Coca-Cola Company.

Les 50 marques les plus mentionnées sur Twitter ces dernières 24h…

Tweetedbrands est un petit outil assez sympa qui liste les marques les plus mentionnées sur Twitter dans les dernières 24h. Intéressant!

brands

Via

Créez votre marque en attendant le bus…

C’est un peu ce que vous propose cet application iPhone, The Brand Generator.
Conçu et développé par un professionnel reconnu du marketing et du design, The Brand Generator est un outil puissant et complet pour créer des noms originaux et adaptés au brief de création.

2 versions sont disponibles.
Lite Version : (5 catégories sémantiques)
Pro Version (coming soon): (22 catégories, parmis les plus utilisées par les professionnels et le grand-public) et une fonction d’export.

Et comme me le mentionnait dans son email le créateur de cette application, c’est un outil, pas une application magique ! C’est une aide pour ceux qui recherche un nom mais vous devez savoir au préalable ce que vous en ferez! Qu’est-ce qui va “porter” le nom, quel sera l’utilisation du nom, qui est la cible ?….

brand

Votre identité numérique personnelle

Brand “U.0″

View SlideShare presentation or Upload your own. (tags: internet brand)


Un complément de Greg est disponible ici.

Branding 2.0 & Social Media

Branding 2.0 & Social Media

View SlideShare presentation or Upload your own. (tags: marketing media)

Thanks Jérémy pour l’info… ;-)

Brand Reputation

Le blog de Ogilvy Public Relation Worldwide nous offre un article intéressant: 6 New Social Media Tools To Track Brand Reputation. Personnellement, j’y ajouterais Trendrr.

Next in Marketing & Advertising.

Superbe présentation de Paul Isakson sur le future au niveau du marketing et de la publicité. Paul Isakson revient sur l’importance du branding et de la relation marque/consommateur. Je vous invite donc à lire sans attendre “What’s Next In Marketing & Advertsing”.

Brand story

“What’s the (brand) story?”: Excellent article sur le branding.

“Without a really good story, marketing becomes much more expensive. If people know the story, they can do a lot of marketing for you. They will tell their friends how great a brand is saving you the trouble”.