Après BBDO pour Hubba Bubba et DraftFCB Indonesia pour Babol, c’est maintenant au tour de Leo Burnett Brésil de mettre en place un ambient assez réussi pour la marque de chewing gum Big Big.
Encore plus de visus ici.
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Le chewing-gum est un sujet propice au marketing alternatif http://tinyurl.com/qnu3ra et c’est tant mieux :)