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Opportunité énorme des médias sociaux pour les annonceurs

J’ai découvert sur le blog de Baptiste (qui l’avait découvert sur le blog d’Eric) cette étude intéressante. Réalisée par nos amis Québécois en novembre 2008, cette étude montre bien que les différents médias sociaux sont en train d’exploser.

2 Responses to “Opportunité énorme des médias sociaux pour les annonceurs”


  • Oui, c’est une opportunité…
    Mais ne crois-tu pas que SI les médias sociaux ont autant de succès, c’est (entre autres) parce que les internautes y trouvent un “tone of voice” qui est humain, et différent des messages préfabriqués que l’on trouve à la télé (cf. Cluetrain Manifesto)
    Si “l’opportunité marketing” s’engouffre là dedans, est-ce que ça ne va pas lasser l’internaute ?

  • C’est effectivement un risque si les gros départements marketing s’y engouffrent avec leurs bottes et leurs rouleaux compresseurs.
    C’est par contre une opportunité si ils arrivent à s’en servir de façon subtile pour tenter de raccourcir le fossé entre marques et consommateurs.
    C’est pas gagné quand tu vois ce que cetains “marketing manager” de grands groupes te raconte mais il y a de l’espoir… ;-)

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