Monthly Archive for August, 2007
“First of all: I love this website. It’s a Temptation Island spoof on the political crisis our Belgian government is facing. You can create your own coalition negotiations in true Temptation Island style, featuring our top politicians. You can choose the protagonists, the location (e.g. “the Jacuzzi”) and the text and the result gets displayed/published in a cartoon-like animation. Brilliant! I love the idea of creating interactive experiences driving on top of a “hot conversation” wave.
For some reason, the makers wanted this website to be anonymous. Pity for them is that the Internet is totally transparent. The website was registered by a certain Sigrid Ledegen (you can find this on DNS.be). This Sigrid turns out to be the wife of Erik Meylemans (as we learned through their family weblog http://juttameylemans.blogspot.com/). Erik Meylemans turns out to be the account director of Saatchi Brussels. And Saatchi Brussels turns out to be the agency of CD&V, the political party that is having a very hard time in bringing the coalition negotiations to a nice ending. It still doesn’t make very much sense to me. Erik, if you read this, help me out. :-)”
Sony has launched a new site to showcase its Vaio range of laptops. Quiet an odd site for showcasing laptops but I like it. Remix Your Life is the campaign title and it’s all about matching your personality to the right laptop.
On the other side, Sony Television has a pretty slick full-flash site
While promoting goods and services through friendly get-togethers is nothing new, House Party has given the concept a radical makeover. A far cry from your mother’s Tupperware gatherings, House Party combines in-person tryvertising with rich media sharing to link thousands of parties where consumers convene with friends, family, co-workers and neighbours to test products and share their experiences.
Unlike traditional sales parties, hosts don’t sponsor events to earn a cut of the profit, nor are company representatives or consultants present to pitch their wares. Instead, anyone can apply to host a party through the House Party website, where they can browse a list of upcoming events—which may include anything from watching a previously unseen television series, listening to an unreleased CD or tasting a new food or beverage. Hosts get freebies, samples and special offers, plus planning tools to help create invitations, manage RSVPs and more. There’s an online community for hosts to interact with fellow party-throwers to share tips and suggestions as they plan their bashes.
The other key factor is that for each event, House Party aims to book at least a thousand parties across the United States to take place on the same day. Which bundles the buzz and exponentially increases the effect of word-of-mouth advertising following an event. On Party Day, as many as 10,000+ individuals take part in parties across the nation, which are documented by hosts through photos and videos on houseparty.com.
Anyone looking for an innovative way to get the word out about their service or product—and receive fast focus group feedback—may want to give the service a whirl. House Party, which got started in 2004, has worked with a number of big brands, from Nickelodeon to Pepperidge Farm. Time to get the party started in other parts of the globe!
Spotted by: Ozgur Alaz
Nice result for this viral campaign for Pepsi Max with a video personalized
Saviez vous qu’à la minute où j’écris ce post, depuis le début de l’année, la population de la planète à augmenter de 46.065.435 individus et nous avons perdu plus de 7.772.444 ha de forêt!
D’autres compteurs en temps réel à décourvir de toute urgence sur la World Clock de Poodwaddle.com
Site sympa qui permet de créer une ville qui porte le nom que vous désirez. Chaque visiteur devient un membre de la ville ensuite à nous de la faire évoluer… Simcity revu et corrigé! N’hésitez pas à augmenter la population de WowEffect City en cliquant ICI
D’un simple délire entre amis, ce gars a réussi à se faire payer (check le site de Stride gum (ICI) qui sponsorise Matt) pour danser autour du monde!