Je suis pas certain de comprendre l’utilité mais cela m’a fait marrer… ;-))
Monthly Archive for June, 2007
Tom is strategic planner at Naked Comms in London. he brought a smart and thought provoking presentation in Brussels, in which he carefully avoided to overhype the subject. Here are the slides. Tom posted his notes and comments on the slides on this page.
Link: http://www.slideshare.net/tomhimpe/making-the-most-of-usergenerated-content
Vu sur le très bon adsoftheworld, cette campagne en faveur de la marque Kleenex pour promouvoir son nouveau mouchoir jetable dont les vertus devraient rappeller à l’heureux titulaire l’hygiène et le bien être de son home sweat home !
L’objet qui a initié cette dynamique, c’est l’iPhone, le futur joujou d’Apple qui se veut la “réunion” entre un iPod, un téléphone et un outil d’accès à Internet
Article sympa à découvir sur le blog d’Alexandre.
Surfant sur les Flash Mob de l’époque, Airmob est un évènement organisé par Air France et l’agence BETC Euro RSCG afin de gagner des billets d’avion dans 3 grandes villes (Strasbourg, Lyon et Paris) au moment où vous vous y attendrez le moins.
Pour y participer, il suffit de vous inscrire sur le site airmob.fr et de laisser votre numéro de téléphone portable. Vous recevrez un SMS le jour J vous indiquant l’heure, le lieu et l’objet insolite à apporter pour participer au tirage au sort sur place.
Au niveau de la dotation, Air France a été très généreux puisque jusqu’à 20 billets d’avion sont à gagner dans chaque ville.
Quand les entreprises pharmaceutiques passent à l’offensive, cela donne des actions plutôt sympas… Voici le buzz visité par Glaxosmithkline: http://www.battleforthebronchs.com.au.
La bataille à commencer et c’est Dailymotion qui tire le premier… ;-))
Here in the U.S., our magicians star in ad campaigns for major sporting leagues. In England, they prefer to make fun of the ad people. In this video, Derren Brown, a popular British “psychological illusionist,” appears to trick a couple of ad guys into creating a supremely unoriginal ad campaign for a taxidermy shop. See more Derren Brown stuff here.
—Source: AdFreak
Think consumers can predict the next big book, CD, television show or movie better than top producers and publishing houses can? Media Predict challenges users to put their virtual money where their mouths are with an online prediction market game, where players buy and sell shares based on how well they think new entertainment ventures might do in the real marketplace.
Here’s how it works: when users register, they get 5,000 virtual dollars to begin investing. They can scan the markets for book proposals, up-and-coming musical acts, script treatments and TV pilots. Each is valued in virtual dollars per share based on perceived potential. If shares of a particular book proposal are going for 55 dollars, for instance, the book has about a 55% chance of being published. If a project seems like it might take off, a wise investor can put his or her money behind it. Or, conversely, he or she can sell if stock seems like it might plummet. In doing so, players drive the market value—and those who have a keen eye for the next big blockbuster get rewarded for it. When a deal goes through—for instance, if a book proposal gets signed to a publisher—shares pay off at USD 100 each. And on the flipside, when a venture doesn’t succeed, share value bottoms out at USD 0.
With new markets being added every day, Media Predict makes for an addictive pastime for media lovers—but it’s more than just a game. Similar prediction markets have had an amazing track record for forecasting election results, economic indicators, sales levels and more. And some media giants are already taking note. Touchstone Books, an imprint of Simon & Schuster, has agreed to publish the top-rated Media Predict book proposal by October 9th, hoping the wisdom of the crowds while provide a better barometer of success than a publisher’s gut instinct can.. Entrepreneurs who want to stay on the pulse of what’s hot in the entertainment world may want to keep their eyes on this one! We also think Media Predict could do with a few niche and localized siblings. More from the crowdsourcing arena: MyFootballClub CrowdSpirit and Sitepoint.
Website: www.mediapredict.com
Contact: www.mediapredict.com/site/contact
Source: Springwise
Time to take sun! ;-))
I will be abroad starting the 2nd of July until the 16th of July (included).
So, no more post on WowEffect until my return!
Enjoy the beginning of July.